Back-to-School Sales: What Do They Say of the Holiday Season?
by Christina Lee
Published November 11th, 2008
In attempts to prepare for the upcoming and largely unpredictable holiday season, retail stores and experts debate whether they can rely again on back-to-school sales figures for answers. Including back-to-college sales, back-to-school spending makes up the second largest retail season of the year. Nielsen predicted, then confirmed through findings that this past season was “shorter but more intense.” Consumers had waited for more aggressive sales and promotions to appear as the first day of school drew near. In anticipation of a slower season, retailers cut back-to-school inventories in anticipation of a slower season, according to The New York Times .... Read more
